In advance of public test server and eventual live server release of Lost Lands Part 1, there is a preorder deal on ShadowEra.com.
http://www.shadowera.com/store/index.php?main_page=product_info&cPath=4&products_id=544
It’s probably going to appeal to newer players the most due to the 30 packs from sets 1-3, but the extras on offer (epic avatar, colored global chat name, sleeves and playmat) and gold value from selling any spares should make it an appealing deal for most people.